The travel and tourism sector in India contributed significantly to Gross Domestic Product (GDP) growth and employment opportunities in 2018. According to the World Travel and Tourism Council, the sector’s contribution to the GDP increased by 6.7% to Rs 16,907.9 billion and employment opportunities increased by 8.1%, rising to 42,672 in 2018. The sector will create 10,000 additional jobs by 2029, taking the total number to 52,999. The growth of the sector and promising career opportunities have led to an increase in the number of applicants for undergraduate and postgraduate courses offered by the Indian Institute of Tourism and Travel Management (IITTM) that has campuses in Gwalior, Noida (Uttar Pradesh), Bhubaneswar (Odisha) and Nellore (Andhra Pradesh).
Applications in the two-year MBA in Travel And Tourism Management programme at the institute have seen an annual rise of 15% over the last few years, says Chandhra Shekhar Barua, assistant professor, IITTM, Gwalior. “The applicants are from Engineering, Medical, Arts, Science and Commerce backgrounds,because of better career opportunities. Even those who have studied Ayurveda, veterinary and Unani medicine are also applying,” says Barua.
“Travel and tourism, considered as the second most glamorous industry after Bollywood has attracted female applicants as well. Currently, male and female candidates constitute almost 60% and 40% enrolments on the campus, respectively,” says Barua, who advises aspirants to focus on communication and language skills to stay relevant in this industry. The institute has almost 1000 seats to offer for both undergraduate and postgraduate programmes.
Hospitality, cargo, aviation, logistics, wedding, event management are among some of the sectors where travel and tourism experts find a job. Some students also opt for PhDs in the discipline. The course offers opportunities to explore domestic and global destinations.
The institute conducts an IITTM Admission Test (IIAT) annually in May-June for admission to undergraduate and postgraduate programmes. However, aspirants with valid CAT, MAT, CMAT, XAT, GMAT, and ATMA scores need not appear for IIAT for admission to the MBA programme.